Final Mag Ads

This is our first final group mag ad. This is the mag ad that we will use more widely than all of our other mag ads. Similar to the other three mag ads we have included an image of the digipak (as it is what this ad is advertising), info on tour dates and where to find us on our social networking sites. We also included a QR code linking to our twitter page. The image we chose is of the girl group looking very united, a convention often seen in boy bands also. We chose to use the image of us in the blue costumes, sticking to the colour scheme and what may have been recognised from other ads or our digipak. 

This main ad is one of three, each showing one of the group members individually. We did this for the purpose of using all three throughout one magazine. We would not use them all on the same page but randomly throughout the magazine to keep grabbing the readers attention and reminding them. By doing this we also help show the girls individuality by showing them separating and making sure they are recognised as individuals and having their own personalities. This image of one of the members was in the alternative costume for our mag ad shoot. This was the more reddy pink toned dresses. We used this image to include some more variety in the ads. In this image she is stood in a feminine pose, and we used the male gaze theory here again, helping the ad be more diverse and able to be used across a range of magazines with different target audiences. Again this ad also includes all the information all the other main ads do. 

This is the second of the individual mag ads. Here we chose a different image introducing different levels to the girl groups poses, keeping the images interesting and recognisable as linking, but not all exactly the same. Here we used again the blue themed dress and this image has a lot of emphasis on the very high heels, again reflecting the male gaze theory. We got the member of the girl group to do a direct gaze into the camera, again a convention of girl group music videos specifically and also enticing the reader and getting their attention as the image is very direct. 

This is the final main mag ad, again linking the the individual ones. Here again we went for the blue theme dress, again a very feminine pose. In this image we chose to, instead of having a direct gaze into the camera, to have the image so it looks like she is looking at the groups name. We thought this worked effectively and was a clever way of linking the image and the text together. 

This is the first of our teaser mag ads. This one in particular we thought would work very well in men's magazines such as FHM or Nuts. We took an image of one of the girl group members facing away in a feminine pose and edited a QR code onto her posterior, the QR code linking to our twitter page. The pink background would stand out in a mens magazines as it is not usually a colour associated with them. The shade of pink is also the same shade used in some of the writing on our main ads. We wanted to include teaser mag ads as well as they are a good way of creating excitement about the release of the video and album.

This teaser ad is influenced by the use of candles in the narrative section of our video. We also used the concept of narrative enigma here as the girls heads are cut off, so the audience doesn't know who is holding the candles. The colours of the tops again link to the colour scheme as the red, black and grey are all colours we have previously used.

In this teaser mag ad we wanted to use the editing tools in adobe photoshop. To create this we layered two images of petals and tea lights. We layered them over each other as we think it gave the effect of the petals falling. Underneath these layers we put an image of the three girls holding hands and facing away from the camera, again showing the feeling of unity. Again narrative enigma is used here, and a QR code to anchor who it is to any interested audience.

Our final two mag ads incorporate the growing phenomenon of funny cat images and videos. We thought by our group name also including 'kitten', it also would be clever to involve kitten images, as there is a clever link there. This phenomenon also seems to be popular across a very large demographic making these ads very diverse. In the first image we edited the QR code onto the kittens chest. In the second image we also incorporated the rose petals seen in the video, digipak and some of the other mag ads. 

Here is a video displaying all of our ancillary texts: