Welcome to my blog, I am working towards producing a music video accompanied by ancillary texts for the track It's OK by Atomic Kitten
OUR TRACK: Atomic Kitten It's OK

Wednesday 11 September 2013

5 music video analyses EG8-13

ACT: NSYNC
TRACK: Dirty Pop
Year: 2001
Genre: Dance-pop
Main Audience: 12-18 
Lyrics
Music Video
location and lead singer

The video is a very typical boy band group with a lot of dancing. The band are aware of the camera the whole song and look directly down the lense. The location is a futuristic set that is very cheesy and colourful. Focuses on Justin Timberlake throughout the video.





ACT: Katy Perry
TRACK: Roar
Year: 2013
Genre: Power Pop
Main Audience: 12-24

Music Video

setting
Very strong narrative throughout the video. Cuts away to lip syncing but still with the narrative continuing. The singer is playing the main character. Quite comedic for an older audience, but would appeal to younger audiences. Special effects used to create the lion roaring. The location looks very fake but I think it is meant too, to add slight comedy and not make the video so serious as it is unrealistic. Some close ups of her lip syncing. There is quite a strong link between the music video and the lyrics as the song is describing lions etc and she is in a jungle setting.





ACT: Guns N' Roses
TRACK: Sweet Child O' Mine
Year: 1988
Genre: rock
Main Audience: 18-36
Lyrics
Music Video

grainy black and white 
The majority of the video is performance footage of them lip syncing. It does sometimes cut to the band backstage or spending time with girls. Other than some of the girls shown in the video there is no relation between the lyrics and the music video. Close ups on the instruments, which are all shown in the performance sections.There is a black and white filter on the whole video.





ACT: Red Hot Chili Peppers
TRACK: Can't Stop
Year: 2002
Director: Mark Romanek
Genre: alternative rock
Main Audience: 16-25
Lyrics
Music Video

opening shot of singer
Unusual video that has quite abstract and random ideas. Doesn't seem to fit the song. Not knowing the band very well they may however be some intertextuality I am unaware of. A lot of lip syncing and props involved. Seems to be no clear story line, just a lot of shot variety. Some performance footage, including full band and instruments, the rest of the video focuses on the lead singer.






ACT: Passenger
TRACK: Let her Go
Year: 2012
Genre: folk rock/indie pop
Main Audience: 12-24
Lyrics
Music Video
performance

The video is based around a performance. The footage is a mixture of the actual performance and preparations for the performance. The setting seems a very small and intimate performance with a small audience. There are some shots of the audience. No fast pace editing.


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