EG14: NSYNC - Bye Bye Bye

single cover

ACT: NSYNC
TRACK: Bye Bye Bye
YEAR: 2000
GENRE: Pop
DIRECTOR: Wayne Isham
MAIN AUDIENCE: 12-25
LYRICS

Influential Features

• This video appeals well to what the audience want, which is also something I will strive for in my own video. There is a strong narrative element, which keeps the video new and different to any previous videos they have done, yet still having dance sections which the band is recognisable for. 
• In the middle of the video there is a diegetic sound break for about ten seconds. This works really effectively and is something I would consider doing if it fitted well with the content of my video.

the puppet section

Relationship between Visuals and Lyrics

The video is based around them running away from a women who is the 'puppet master' and is chasing them throughout the video. This can be related to them saying 'bye bye bye' throughout the video and trying to get away from her control.

Genre Characteristics

Like a lot of boy band pop videos there is a lot of dancing especially in unison on the chorus section. They are also lip syncing into the camera lens which seems to be a very common convention with boy and girl bands. 

first chase scene

Performance and Narrative

There are very strong narrative and performance sections in the video. The Narrative section is a chase, with the band running away from the puppet master woman. It starts with them attached to her strings and each member gets cut off and then the narrative section of them being chased is shown. Most of the performance section is shown in the same room. The narrative section is also linear and at the end the audience are under the impression that they got away. However the narrative isn't completely closed which appeals to the idea of the audience viewing the video multiple times.

Star Treatment

Justin Timberlake

Throughout the video more attention seems to be put on Justin Timberlake than the other band members. This is anchored through his narrative section being quite long and on his own whereas the others are all in twos and it cuts away more often from their narrative sections. Justin is also shown lip syncing on the video a lot more than some of the other band members, but this may just be due to him singing more on the track. As Justin Timberlake was the most well known member of NSYNC it makes sense for him to be shown more in the video. 

rotated screen

Effects 

Throughout the video it is clear lots of effects and green screen was used. At the start green screen and effects must have been used to get the impression they were flying on the puppet strings and the theatre they were in looked quite cartoon like. When the band members were running across the top of the train some kind of green screen will have been used here also. In the room where a lot of the lip syncing was done effects and rotating the screen made that room more interesting and made them look like they were walking on the ceiling and walls.

Pace and Shot Variety

The pace of the video does increase as the video progresses and the chase continues. There is also a lot of shot variety and other than the puppet and performance locations, no other locations or shots are repeated.

car location

Locations

There are a number of locations used in the video to help the chase have more verisimilitude. The amount of locations used make the video more interesting and the audience can notice more aspects the more they watch it, increasing the appeal for viewing the video multiple times.