EG16: Atomic Kitten - Whole Again

single cover

ACT: Atomic Kitten
TRACK: Whole Again
YEAR: 2001
GENRE: Pop
MAIN AUDIENCE: 12-25
LYRICS





Influential Features

• In this video, the girl groups image is something that will definitely influence the choices I will make. They all wear different clothes but they are all similar colours. This helps give them individuality, but also make them still look put together and in unison with each other. I would like to do this but may be more of an up to date version. 
• There is quite a variation of shot types in this video, this is also something that would work well in any genre of music video as it keeps the video interesting.

Relationship between visuals and lyrics

There is no relationship between the lyrics and the video as it is a pure performance video and has no narrative. 

Genre Characteristics

lip syncing

Like the majority of girl group videos, they are lip syncing directly into the lens of the camera. This video is just performance which is not like any of the other video I have looked at from this genre, as usually there is some kind of narrative structure to it also. The girls are dressed not the same but in similar colours just variations of outfits. This is a common convention of girl bands also, as it helps distinguish the characters of the group a bit more.

layering

Effects and transitions and Location

Throughout the video layering is used so the same member of the group is on the screen more than once at a time. This helps keep the video interesting, as the location doesn't change at all in the video and is just a white background. This is quite a boring choice, and I personally wouldn't do this when creating my music video as I think it makes it boring and people wouldn't want to watch the video multiple times. 

outifts matching

Star Treatment 

There doesn't seem to be any clear star treatment in the video and all the members have their own solo section in the video with just them on screen. This is often the case in girl groups, but often in boy bands there is more of a main singer, for example Justin Timberlake in NSYNC.

group shot

Pace and Shot Variation

The pace and shot variation stays at the same minimal level throughout the video. The effects used are in replacement for a lack of shot variety, but it doesn't help keep the audience engaged. The pace stays the same throughout also, not increasing nor decreasing at the choruses or building up at the end.



Shot Types
Throughout the video the angle of shots isn't greatly variated. However, there is a lot of variation when it comes to distance of shot as there are close ups and long shots of the band members. With the layering, often there is a close up in the foreground and the same person in the background at a more zoomed out shot like a medium shot or a long shot.