KH - Mag Ad Draft 1

Individual magazine ad draft

After researching magazine ad conventions we decided to create a magazine ad featuring an image of the group together and each member individually with their younger partner featured in the video. This creates a relationship between the audience and group as well as promoting the album and video. The idea of having the individual advertisements (seen to the right) makes the audience feel more connected to the group and puts across the idea that the group all respect their fans.
   We looked over past tour dates for the group and saw that they have played at major arenas throughout the world so for our tour we thought it was appropriate to use major arenas and dates that are fairly close together.
   After looking at The Pussycat Dolls' previous albums, we recognised that they use a particular font for the artist name. They use a BudmoJiggler font for the 'Pussycat' and a tudor style font for the 'Dolls', however we struggled to find a similar font for the Dolls so we have improvised with a girly font, although this is open to change. We downloaded the BudmoJiggler font from a website called http://www.dafont.com/budmo.font.
   For this ad, we have stuck to the colour blue, as this is their individual colour which represents them. We enhanced the blue dress and top and added a glow effect to make the photo appear brighter and more eye catching.