Welcome to my blog, I am working towards producing a music video accompanied by ancillary texts for the track It's OK by Atomic Kitten
OUR TRACK: Atomic Kitten It's OK

Sunday 22 September 2013

EG15: Take That - Never Forget

album cover
ACT: Take That
TRACK: Never Forget
YEAR: 1995
GENRE: Pop
MAIN AUDIENCE: 15-40
LYRICS





Influential Features

  • In this video, there are a lot of shots of the band members 'messing about', which is a common convention with a lot of boy group videos. This is something I would like to do if I chose to do a boy band video as it works effectively and helps the audience relate with the band. 
  • There are a lot of locations in this video and this is also something I will strive for in my music video as it keeps the video interesting and so the audience will want to view it multiple times.



old effect footage

Relationship between Visuals and Lyrics
There is no direct connection between the visuals and the lyrics as the video is just a montage of shows and the bands past. There are different filters on the different times to help anchor the era. This may also be because the old photos used will be in black and white anyway.

messing about

Genre Characteristics
It is quite typical when looking at pop boy bands videos to see a lot of footage of the group 'messing about'. This helps the fans relate better to them and to know more about their individual personalities.




performance
Performance
There are some performance footage included in the montage. Mainly of the band on tour on big arena stages. This is the only lip syncing shown and as it is directed to the audience. The lip syncing isn't to this song in particular it will be to other songs in the performance they are doing, as it is not synced to the track. In these small performance sections they are often dancing on stage also.

Concept
Being a montage video it is more of a concept video. The only section of the montage that seems linear is at the beginning where there are pictures of them gradually getting older. Other than that section it isn't linear and the order of pictures and footage seems to be random. The sections also don't relate to certain parts of the track or build at any point.


audience
Star Treatment and Audience
Unlike a lot of boy bands, in this video one member of the band doesn't seem to be singled out. There seem to be equal shots of all the band members. The audience are mainly shown in the video when performing. But fans are often shown in the montage also. The age of the fans in the video anchor who they want there target audience to be. Throughout the video mainly 18-34 year olds seem to be shown.


location
Shot Variety and Locations
There are a lot of shot variety as it isn't a narrative video so they aren't as limited as the footage doesn't have to be relevant to the lyrics. There are also a lot of locations shown in the video, this helps the video not get boring and will keep the audience interested and want to view it multiple times.


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