Welcome to my blog, I am working towards producing a music video accompanied by ancillary texts for the track It's OK by Atomic Kitten
OUR TRACK: Atomic Kitten It's OK

Sunday 8 September 2013

EG7: 5 Seconds of Summer - Heartbreak Girl

single cover
ACT: 5 Seconds of Summer (5SOS)
TRACK: Heartbreak Girl
YEAR: 2013
GENRE: Pop/Pop rock
DIRECTOR: Charlie Miller
MAIN AUDIENCE: 12-25
LYRICS





Relationship between Visuals and Lyrics
There seems to be no relation as you don't see the girls being referred to in the lyrics or any kind of relationship.

Performance and Narrative
performance
There is a mixture of performance and narrative aspects. At the start of the video it cuts between them lip syncing and what seems to be recording the original track and a journey with their instruments to some kind of venue. They then perform at the venue, but still constantly cutting back to the recording footage. The recording footage is taking in turns the different members of the band to sing. In the performance all their instruments are included with the logo on the drums.The narrative section seems quite linear during the journey part, but from then onwards the narrative section seems to be the band messing about and it doesn't seem very progressive. 

Audience
Even though there is a performance section, no audience appears to be shown. This may be done so they aren't limiting the kind of people they want to listen to them. 

the band
Representations
The only people shown in the video mainly are the band members which are all boys. They are all quite stereotypical teenage boys and there is no representations such as age or sexuality. Because they are all boys this may be an example of the female gaze, and equivalent to Laura Mulvey's theory of the male gaze. They aren't ever shown as 'eye candy' but the band does seem to be primarily targeted at a female audience. 


recording
Pace and Shots
The pace in the video is pretty constant, increasing a little bit at the chorus as it cuts between the different band members in the recording section of the video. There is a variety of different shots, including some shots with the boys that look like a POV shot from a fan or another band members perspective, mainly when they are messing about. 


travelling
Locations
There are a number of locations in the video. The recording ones have a black and white filter on them. There is also the performance locations and the majority of the other locations are them travelling in a tour bus or running around on the streets. As they aren't a very well known band and presumably had a low budget I presume this video was shot in Australia, where the band originate.




Relevant Links
Wikipedia
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