EG17-21: Pop Group Vid Examples

single cover

ACT: Spice Girls
TRACK: Spice Up Your Life
YEAR: 1997
GENRE: Pop
DIRECTOR: Marcus Nispel
MAIN AUDIENCE: 12-25
LYRICS

MUSIC VIDEO

• The video is in a futuristic setting and a lot of effects and green screens have clearly been used to get this effect, for example the hover boards they are on. 
• They are wearing outfits very appropriate to the futuristic setting and make up, yet they still keep their individuality and well known traits about each of them.

     

furustic - hover boards

• There is a large amount of shot variety, which can be quite hard to follow. When singing individually they lip sync into the camera but when singing in a group they don't look directly into the lens because they are more involved in the narrative.

DNA album cover

ACT: Little Mix
TRACK: DNA
YEAR: 2012
GENRE: Pop
MAIN AUDIENCE: 12-18
LYRICS
MUSIC VIDEO

• This video also has futuristic elements to it, maybe inspired by the spice girls video, as they were such an iconic girl band.
• In the video the girls in the band are portrayed to look very powerful giving it quite a feminist approach. They are in control of the man they kidnap and are plotting against. 

       

chorus

• Their performance footage also has basic dancing in it. Mainly shown on the chorus. 

single cover

ACT: Big Time Rush
TRACK: Music Sounds better
YEAR: 2011
GENRE: Pop
MAIN AUDIENCE: 12-18
LYRICS
MUSIC VIDEO

• Has quite a lot of dancing from the band members and others in the video. 
• Urban setting throughout, everyone in the video looks in the 18-25 age bracket, clearly expressing what they want their target audience to be. May be wanting the teen audience to be the secondary audience.



performance

• They lip synced in the performance and narrative sections of the video, but the performance sections were aimed down the camera lens in contrast to the narrative sections when they seemed to be singing it to a girl.

single cover

ACT: Busted
TRACK: Year 3000
YEAR: 2003
GENRE: Pop
MAIN AUDIENCE: 12-25
LYRICS

MUSIC VIDEO

• There is a very strong link between the visuals and the lyrics. The lyrics are telling a story which is the whole narrative, ending in a performance.

  

  male gaze

• A lot of effects are used and the majority of the video is cartoon so would be computer simulated.
• The male gaze is used in this video as there are girls wearing minimal clothing. This is to bring more male audience to the video instead of just teenage girls. 

single cover

ACT: McFly
TRACK: 5 Colours in her Hair
YEAR: 2004
GENRE: Pop rock
MAIN AUDIENCE: 12-25
LYRICS

MUSIC VIDEO

• At the start of the video the boys cross a zebra crossing. This is an intertextual reference with the beatles. This may be to help break the American audience as that would very recognisable as the beatles were such an iconic British group.
• A black and white filter is put on the majority of the narrative about the girl with 5 colours in her hair. There is a very strong link between the visuals and lyrics. 



performance

• In the performance footage all the instruments and microphones are shown. At the end of the video the narrative and performance sections combine.